Monday, August 31, 2009
The Results Are In - 350 People Showed Up!
On July 7th I blogged about the plans for my book launch party for The Belly Button Fairy. I received a number of emails from authors who thought I was going a bit too far and spending a bit too much. Today I'll tell you how it all turned out.
On Saturday, the day of the event, we(my husband, my illustrator and I) arrived at Barnes & Noble an hour before the event was to begin. We were delighted to see that little fairies had already begun to arrive. We had enlisted a few friends and some of our grandchildren as helpers. Together we covered the tables with sparkly tablecloths, assembled the give-aways, and set up the cakes, our book posters, the microphone and the illustrator's easel. In the meantime, the face painter and craft person were busy getting ready.
I had distributed approximately 1200 invitations, and a little more than 350 people showed up. If my math is correct, that's about 25%. Not bad. I'm not sure of the exact final book count, however there were well over 200 of my books sold that day. My illustrator (Mark Wayne Adams) and I signed books for 2-1/2 hours. I was so happy to have a sore hand! The kids were all happy. Their faces were painted, their tummies were filled with cake, and they were happily clasping the new wands they had made and the new books they had purchased. The parents were happy because the kids were happy (and busy).
Was it worth the time and dollars that it took to create this event? You be the judge.
Remember the movie line - "If you build it they will come?" My advice: "If you do the work they will come."